Show OR Tell.

The “Is Less Just as Much?” Test

Here are some extra words on one of Google’s pages:

The phrase they use is “A few of the items recently found with Google Product Search:” but they don’t need the words “A few of the items” because I can see that those things are items and that there are a few of them. Without the words “A few of the items” the page is just as effective:

 Ask, of every word, “Is that word necessary to my users?”.