Put action links at the end of a sentence.

The “Would you like to see a dessert menu?” Test

Links that are actions should be placed at the end of the sentence so that the user knows what they’re getting into by clicking on the link. Here is a part of amazon.com:

Because the "personalized recommendations" link takes you to the sign in page, I think that they should have made a link out of the words "sign in". Now, if they had done that, then their sentence would have looked like this:

Sign in to get personalized recommendations.

And a better version of this sentence would be this:

To get personalized recommendations, sign in.

As I read the first sentence, I have no idea why I might want to sign in while I am reading the link. But in the second sentence, I know exactly what’s being offered to me by the time I am presented with the link. The difference between putting the link at the end of the sentence and putting it somewhere else is like the difference between a waiter offering you the dessert menu when you’ve finished your meal and offering it to you while you’re still eating your appetizers. One makes sense; the other doesn’t.