I recently listened to an old interview with Ted Turner, the founder of the first 24-hour cable news channel, CNN. CNN struggled in its early days and I was struck by his answer when the interviewer asked him if he thought it was going to fail. He said, “I wasn’t going to let it fail.”
Wow, how’s that for determination? It doesn’t sound like optimism or hope or a calculated risk. It sounds like a bulldozer.
The next time something is on the brink of not working out, try this instead:
Make it work.