Your brand isn’t your logo. It’s the quality of the products that you make. It’s what makes people turn something upside down to see who made it and how they can get more. It’s how you behave. It’s how you treat others. It’s how quickly your customer support team picks up the phone. It’s the tone of your voice. It’s whether you’re rushed or calm. It’s how often you laugh. It’s whether you can make fun of yourself or not. It’s whether you admit your mistakes or not. It’s whether you apologize. It’s whether you care before you have to. It’s what you did yesterday. It’s what you do next.